I don't just build.
I build, market & brand.
Creative and results-driven freelancer with 3 years of experience delivering complete digital solutions — custom websites, digital marketing campaigns, and brand identity/logo design.
I'm Mousumi Barari, a Freelance Web Developer, Digital Marketing Expert, and Graphic Designer. Proud to have delivered work for 200+ satisfied clients with a full-package approach — I build the website, market it, and brand it, so clients only need one person for the whole job. I'm currently pursuing my B.Com, combining business acumen with cutting-edge tech skills.
What I Work With.
Modern, High-Performance Builds
Building responsive, fast websites tailored for real businesses.
Campaigns That Drive Leads
Running paid + organic strategies that grow traffic and convert visitors.
Brand Identity & Logo Design
Designing logos, brand kits and marketing collateral clients actually love.
Reliable Delivery Pipeline
Cloud platforms and version control for smooth, professional handoffs.
Paid Media Expertise.
I plan, launch and optimize paid campaigns on Google and Meta myself — from account structure and audience strategy to tracking setup and ongoing bid/creative optimization — so clients get a media buyer, not just a website builder.
Google Ads
End-to-end paid search management — capturing high-intent demand and scaling it with Google's automation while keeping spend accountable to real conversions.
- Search campaigns — keyword research & match types, ad copy testing, sitelink/callout extensions, Quality Score optimization
- Performance Max — asset groups and audience signals across Search, YouTube, Gmail, Maps & Display from one campaign
- Shopping campaigns — Merchant Center feed setup and optimization for ecommerce product visibility
- Display & remarketing — banner creatives and audience retargeting across the Google Display Network
- Demand Gen — visual, mobile-first ads across YouTube, Gmail and Discover for upper-funnel demand
- Tracking & bidding — GA4 conversion goals, Google Tag Manager, Target ROAS/CPA, Maximize Conversions
Meta Ads
Full-funnel Meta campaigns that pair precise audience strategy with creative testing, so budget moves toward whatever is actually converting.
- Campaign objectives — awareness, traffic, engagement, leads and sales, matched to funnel stage
- Advantage+ campaigns — AI-optimized audience and placement expansion for stronger ROAS at scale
- Custom & Lookalike Audiences — built from website visitors, customer lists and page/engagement data
- Meta Pixel & Conversions API — accurate conversion tracking across web and offline events
- Creative testing — Reels, Stories and feed placements tested against cost-per-result
- Retargeting funnels — multi-step sequences to recover drop-off and bring back repeat buyers
Metrics I optimize for: ROAS, CPA, CTR, Conversion Rate, CPM, Quality/Relevance Score, Frequency.
Freelance Track Record.
Freelance Digital Professional
Delivering end-to-end digital solutions to 200+ clients — websites, marketing campaigns & brand design.
- Built responsive websites using HTML/CSS, JavaScript, React & Next.js for e-commerce, education & service businesses.
- Executed SEO, Google Ads & Meta Ads campaigns driving measurable traffic growth and leads for clients.
- Designed complete brand identities — logos, social media kits & marketing collateral — using Figma, Adobe Suite & Canva.
- Managed full-package projects independently from brief to delivery: development, marketing & design.
B.Com
Commerce Background · Currently Pursuing
Strong foundation in business, finance & marketing — directly complementing digital expertise.